For this project, I developed the brand identity for the park, starting with a logo that reflects its energy and purpose. I also created different elements to show how the brand works in real life, making sure everything feels cohesive and connected. SKID CITY is not just a place to skate, it represents a lifestyle built around creativity, community, and self expression. The overall visual direction takes inspiration from street culture and urban environments, giving the brand a raw and authentic feel. Through this project, I focused on creating a strong identity that not only attracts people to the space but also makes them feel part of something bigger.